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AdSAM® Applications


The AdSAM® measure can be easily incorporated into both qualitative and quantitative studies. AdSAM® is a flexible measure that can bring depth of insight to quantitative research and more precision to qualitative research.

Some examples of the types of research AdSAM® has been incorporated into are as follows:

  • Market Landscape Assessment
  • Brand Assessment
  • Brand Positioning Development
  • Attribute and Benefits Testing
  • Communication Elements Testing
  • Advertising Concept Testing
  • Copy Testing
  • Brand Tracking

Audience Segmentation: AdSAM® can be applied in two ways: 1) segmenting the audience by the differences in affect or 2) by adding emotional response data to segments created by demographic, behaviors or benefits.