ADSAM® Deliverables
ADSAM® Perceptual Maps©
These maps plot the average pleasure and arousal and dominance scores. Typically, there is a dot for feelings about one or more mean reactions different questions or changes in feelings.
ADSAM® Respondent Maps©
These maps are like perceptual maps in terms of appearance. The key distinction is that each dot represents the PAD score for a particular respondent.
ADSAM® Emotion Groups©
Emotion Groups are a big-picture descriptive tool for interpreting cluster results. The percentages are based on the number of people falling into each group. The adjectives come from the AdSAM® Prominent Emotions Index© that best characterize the people in each group.
ADSAM® Prominent Emotions Index©
This is a method for selecting the emotion adjectives that match the tested stimulus, i.e. condition, brand or communications question.
Emotion Pie™
The advantage of the pie chart is the ease in visually comparing the size of each group.
Sweet Spot™
This is a key benefit beyond the visual comparison of dots and plots. This allows our clients to set emotion targets.
Emotional Strength™
This index is based on a weighting of 5 prominent emotion groups: Interested/Excited, Pleased but Unmotivated, Warmly Accepting, and Ambivalent. The result is a standardized emotion strength index
permitting comparisons between different questions.
Emotional Temperature™
The emotional temperature is a novel way to rank emotional strength for different, brands, segments, etc. A formula is added to the emotional strength to create an index that makes the different elements
comparable.
Emotion Profiles™
This is a method for summarizing verbal and written responses in order to get a more in-depth interpretation of the numbers. Each person’s verbal response is added to his or her appropriate emotion group.
Emotion Drivers™
This graph provides a way to validly compare the strength of other questions with AdSAM responses.
Client Services
ADSAM® Questionnaire
ADSAM® Written Analysis
ADSAM® Process
ADSAM® Advanced Methods
ADSAM® Advanced Marketing Methods
Popular Brands in Emotional Space
The following links are password protected. To obtain a password, go to CONTACT US, fill out the form and request a password. To read a general description about ADSAM® services, go to ABOUT ADSAM, then select APPLICATIONS.
