Emotion & Adsam: Predictive Behavior

ADSAM Emotional Response and Behavior©

Two Studies showing the relationship of Emotional Response to Purchase Intent/ Brand Interest

  1. Independent Factor/ Regression Analysis of a 5 Commercial Campaign
  2. ADSAM® Factor/ Regression Analysis of 240 Commercial Copytests

    3. For more information on predictive behavior please click here.

I Emotional Response and Purchase Intent©
  • This independent research shows a robust link between buying intentions and ADSAM®dimensions of emotional response.
  • The study conducted by Advanis Marketing Research showed that emotional response to television advertisements accounted for 71% of predictability toward purchase intent.
Emotional response was measured by the ADSAM® scale:
  • A sample of 548 US respondents
    • randomly assigned into 8 treatment cells
    • exposed to four advertising story boards for a soft drink.
    • following first exposure, respondents were asked if their likelihood of buying the product had decreased, stayed the same or increased as measured on a [- 4,+ 4] ordinal scale.
Internally, ADSAM® is continuously conducting research to further the understanding of human emotional response and the relationship to variables such as attitudes and behavior.

Staying on the cutting edge of emotional response research, ADSAM® has the unique ability to adapt to changes and to provide enhancements in the application of emotional response modeling in many applicable fields (see table of contents).