For current news, press releases, media coverage and/or to request a free copy of our quarterly newsletter, please contact Rachael Wilkerson at rachaelwilkerson@adsam.com.

Current Newsletter Articles

Does Sexy Really Sell? Perhaps not to Women.

http://www.msnbc.msn.com/id/14718560/GT1/8506/

The Emotional Temperature, Themometer, Thermostat Service

FMRI with AdSAM

Brand Loyalty

Case Study: The Color of Emotion in Fashion Advertising

Understanding Emotions in A Qualitative Setting
Cathy Gwynn & Jon D. Morris 

How to Capture The Heart? Reviewing 20 Years of Emotion Measurement Advertising
From the Journal of Advertising

Study: Emotion Rules the brain's decisions
USA Today - 8/06/06

The Power of Affective Response and Cognitive Structure in Product-Trial Attitude Formation
Jooyoung Kim, University of Georgia
Jon D. Morris, University of Florida

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