Emotion & Adsam: Empirical Foundation

PAD Theory | SAM
Measure Validation | Developer Biography

Empirical Foundations
The foundations of the ADSAM® process are listed above (PAD Theory, SAM and Measure Validity). These links will explain the key components of the process and the validation to support the model. In addition, you will find a link to the biography of the developer of ADSAM® Emotional Response Modeling ©.

Internally, ADSAM® is continuously conducting research to further the understanding of human emotional response and the relationship to variables such as attitudes and behavior.

Staying on the cutting edge of emotional response research, ADSAM® has the unique ability to adapt to changes and to provide enhancements in the application of emotional response modeling in many applicable fields (see table of contents).