ADSAM® is a system and a group of consulting researchers that specialize in emotional response modeling. ADSAM® utilizes cutting edge non-verbal, visual techniques to accurately tap into the core of the human emotional responses. ADSAM® has been shown to be highly predictive of behavior (For more information see Published Research: The Power of Affect: Predicting Intentions). ADSAM® can be used at any stage of the planning process in both qualitative and quantitative research. To see the ADSAM® Model of Application in the key areas of research, click on one of the following uses:
Education, Human Resources, Marketing, Political Communications.
ADSAM®'s research system includes measurement, analysis, consultation, written reports and recommendations.
Internally, ADSAM® researchers are continuously conducting studies to further the understanding of human emotional response and the relationship to variables such as attitudes and behavior. Staying on the cutting edge of emotional response research, ADSAM® has the unique ability to adapt to changes and to provide enhancements in the application of emotional response modeling in many fields.
