Emotion & Adsam: Empirical Foundation

PAD Theory | SAM
Measure Validation | Developer Biography

Developer Biography
Dr. Jon D. Morris, is a Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, and joined the faculty in 1984. Dr. Morris developed ADSAM®.

Dr. Morris began his advertising career in 1968, and has worked for several advertising agencies, including Nicholson-Morris, Doyle Dane Bernbach, and Dancer Fitzgerald Sample.

He earned his Ph.D. from the University of Florida and began his academic career in 1985. His research has appeared in the Journal of Advertising Research, Journal of Educational Technology, International Journal of Instructional Media, and in the Proceedings of the American Academy of Advertising and The Association for Consumer Research.

Currently, Dr. Morris is Director of ADSAM® Marketing, LLC. The Company provides service to many multinational corporations and fortune 500 companies.

Internally, ADSAM® is continuously conducting research to further the understanding of human emotional response and the relationship to variables such as attitudes and behavior.

Staying on the cutting edge of emotional response research, ADSAM® has the unique ability to adapt to changes and to provide enhancements in the application of emotional response modeling in many applicable fields (see table of contents).