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ADSAM® uses a nonverbal, cross-cultural, visual measure of emotional response that enables companies to gather emotional response data through qualitative or quantitative methodologies. For more information about the measure, please select one of the following:
Measure Overview
Empirical Foundations
Predictive Behavior
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 Internally, ADSAM® is continuously conducting research to further the understanding of human emotional response and the relationship to variables such as attitudes and behavior.Staying on the cutting edge of emotional response research, ADSAM® has the unique ability to adapt to changes and to provide enhancements in the application of emotional response modeling in many applicable fields (see table of contents). |
